Report – The Boardroom Blindspot: Why Marketing Deserves a Seat at the Table

Marketing remains one of the least represented skill sets in boardrooms—yet it holds untapped potential to drive strategic growth, customer insight, and brand resilience. The Boardroom Blindspot explores why marketing leaders are essential at the highest levels of governance and how their inclusion can reshape boardroom effectiveness.

This report presents key data, expert insights, and real-world perspectives to build a strong case for marketing leadership at the board level. It is a valuable resource for board chairs, executives, and marketers seeking to close this critical gap.

Developed in partnership with the Virtual Advisory Board (VAB), this report highlights a growing movement toward more dynamic and inclusive boardroom expertise.